A GAME-CHANGING TECHNOLOGY
Patented. Customizable. Feasible.
A good new package design is just good. It's usually in the market for a short period of time before getting updated with a graphics refresh or some type of minimal embellishment within tight operational constraints. Nothing much really changes.
A great new package design redefines functionality and is a paradigm shift away from conventional alternatives. It personifies the visual brand language with a lower unit cost and manageable capital outlay. A technology suitable to meet these challenges has to be ownable, functionally specific to your user, and able to extend across your brand portfolio.
1TOUCH is uniquely able to help lead your brand transformation with our game-changing technology supported by our interdisciplinary technical, strategic, and creative teams, extensive process, utility and design patents, and advanced in-house prototype equipment.
Solution Framework
To ensure optimum customization of 1TOUCH technology for your brand, we first need to determine your product's viscosity and characterization, sheer, dispense volume, and intended usage environment data. Then we run the numbers through our proprietary Game-Changer Algorithm (GCA) program. Our proprietary formulas and software enable us to apply critical flow dynamics and structural adaptation requirements to our collective thinking prior to engagement. This allows us to focus more quickly and accurately on feasible solution paths versus merely initiating an iterative guess-work process.
The resulting dispesning performance is predictively modeled and tested. We then test and compare against your key competitors, and can lead contextual oberservation research to fully understand their indivigual and collective consumer positioning, aeshetical brand imagery and form language, tactile user-ergonomics, and overall emotional experience. We visually analyze the category appearance at retail and/or on-line POS. Deconstructing all the elements prior to beginning adoptation just makes great sense.
Customizable to Your Brand
Innovative design that looks and functions great will drive market leadership. Building upon a solid criteria framework, and utilizing great talent with vast innovation and category expereince is the key ingredient to success. The 1TOUCH interdisciplinary team will integrate all technical and engineering criteria while our designers and marketing-based experts help to creatively turn it all into meaningful and powerful package dispensing functional solutions specifically for your brand. Our work methodologies and processes holistically sync technical and creative work together to support consumer and brand strategy, elevate user-expereince and functional value, and expand brand benefits and equities towards sustainable market share growth.
As an added-value, our work continuously incorporates the needs and requirements of all manufacturing, operational, distribution, financial and even legal (IP) teams throughout the entire process. Again, it just makes great sense... and it ensures great results.
1TOUCH Becomes Your Brand
Conventionally speaking, this is the stage of the innovation process when things usually start to slow way down, compromises are reluctantly made, pricing and costs soar, and innovation limps along or grinds to a halt. Well, this is where 1TOUCH really shines.
Our interdisciplinary teams maximize state-of- the-art equipment in our facilities in Hartford to expertly produce all components, assemble and weld/heat seal together, and fill printed/finalized packages to create functional working prototypes to specfication. We provide you and your teams with the very best stimuli to use for any type of testing, research, development, and operations and manufacturing evaluations. Our prototypes help you elevate user-experience, sensorial cues, product delivery, application and usage testing, manual and/or digital dispensing data collection, OTG/lifestyle, and even percieved and actual sustainability... it sure does help to see how it looks and feels!
Proof Beyond Reproach
Having the very best functional prototypes is the ONLY way to get really rock-solid and unrefutable usage data. We believe it's vital that our prototypes provide for the widest possible spectrum of testing. In order to do that, we uniquely unite the functional science of dispensing with the sensorial art of brand aesthetics. Realistic package dispensing quality will ensure better feedback, better development and ultimately better results.
1TOUCH provides end-to-end testing capabilities throughout the journey from upstream initial program definition to downstream market launch. Our relationships with top sterilization laboratories and test facilities accelerate your commercialization process. Our vast experience in consumer research and market validation will make certain the very best methodology and stimuli are employed to uncover or determine all pertinent and ownable aspects of your new package design featuring 1TOUCH package dispesning technology.
Support Today, Support Tomorrow
Our extensive national and global network of manufacturers, equipment suppliers and fullfillment partners is second to none. We can help liaison, manage, and/or lead your low-medium-high volume quantities from pilot tool ramp-up to high-speed launch. We can even assist you to bring it all in-house.
We provide as many of the services you need to prepare for commercialization - we have the best people doing do the very best job. Period. Once manufactruing, production and distribution is up and running, forward-thinking brand leaders want to know what to do next. We can help you extend the benefit of 1TOUCH technologies throughout your brand and product portfolios.
