People dislike frivolous change, but people love true innovation.
Trying to elevate your brand's consumer-value proposition using only conventional packaging materials and manufacturing processes with old-fashioned dispensing methods can be disappointing. 1TOUCH creates a deep consumer experience and connection to build brand awareness and equity. 1TOUCH is easy & fun to use, lifestyle-friendly, precise, safe, clean & hygienic, less mess & waste, and eco-friendly! Dispense Differently with 1TOUCH.
People have been using conventional packaging for decades and decades without ever considering how poorly most dispense. We merely accept the pour, squeeze, or pump dispensing functionality as 'the way it is'. We've grown apathetic towards the amount of product that comes out. We don't even know whether or not there's air inside the package mixed with the product and/or how much preservatives are needed to maintain shelf-life. We infrequently pay attention to the excessive amount of plastics and other materials used in conventional packaging. Today's consumers know when new things come along, and they respond accordingly when it really works better. People love packaging that feels good in their hand, is easy to dispense with consistent precision, leaves no mess/no waste, and there's less impact to the environment.
1TOUCH is the 1st of its kind alternative to conventional packaging in the world. It's airless. It's very easy to use. It's highly functional. It's customizable to your product and user, and it syncs with and supports your brand strategy and imagery. It's fully patented. 1TOUCH provides people with a revolutionary new way of dispensing in a package that looks awesome, fits lifestyle needs, and is easier and cleaner to dispenses versus anything else out there in any category or industry.
Your brand has to support consumer trends and sensibilities to flourish within your category into the future. A successful brand owner has to be creatively fearless enough making meaningful change AND fiscally savvy enough to get a return on the investment. Innovation has to be new and different, but it also has to be feasible and scalable. This can often put band owners in a tough spot.
Fortunately, 1TOUCH can help you do what you need to do. Our creative and technical teams can help create innovative solutions for your brand fueled by our extensive hands-on structural packaging experience, cutting-edge equipment, patented methodology, and world-class senior leadership.
We are an unconventional innovation resource because we do not perpetuate conventionality. We are committed to shift the paradigm of flexible packaging aesthetics and functionality with exciting new shapes and printed films, customized components, attached semi-rigid organic materials, and even the inclusion of IoT technologies and systems. Wow!
The world continues to change at such a fast pace. As more new products continue to evolve and enter the physical market, and even more are sold via global internet exposure, you need to think differently to get noticed. Consumers continue to have far more choices than ever before. Remaining agile to change, innovative to function, and super-nice to people is the key to success. For brands to be seen and successful today - you must think like the consumer. It is time to stop "selling" stuff to them and instead focus on building a true giving relationship with them. Help people with what they need, make them feel good, save them a few bucks, help them be good to the planet... instill a new, higher level of quality into flexible packaging. When was the last time flexible packaging and product dispensing was considered a proprietary value proposition or part of the brand's equity? It's time to add functional beauty and dispensing performance as a brand equity. That's a paradigm shift. That's a really big deal! Dispense Differently with 1TOUCH!
Our partnership brings together unequaled hands-on experience and success in design, development, branding, marketing, prototyping, digital technologies, testing, production...
CEO & Chief Design Officer
Jim is an expert in package innovation, design, and invention. His patented process utilizes an interdisciplinary approach to solving brand, strategy, technical, and market-based performance problems. As a thought leader in the industry for over 35 years, he leads teams and guides customers to success. He is a fearless entrepreneur with a clear vision of the future. Numerous global design awards and over 125 (and counting) patents for his customers speaks for itself.
COO & Chief Technology Officer
Judi is an expert in technology and innovation. With 35 years of product and software development for flagship corporations and entrepreneurial ventures, she believes consumer delight drives market share. She relies on proprietary analysis and a deep understanding of science , business, and market segments and industries to outpace the competition and adds connective technologies to cement the consumer-brand relationship for her customers.
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